Unlocking market potential: evaluation of housing and real estate markets’ maturity for strategic international expansion

The project provided the client with vital insights into maturity level and business opportunities in identified CEE countries, facilitating strategic target selection and optimizing resource allocation for successful market expansion.

Outcome

  • Comprehensive understanding of the market maturity levels in selected CEE countries, highlighting their political stability, economic performance, demographics, and business environment complexity.
  • Detailed overview of the unique nuances within the housing and real estate markets, providing valuable insights for strategic decision-making.
  • Identification and assessment of potential threats and opportunities within the analyzed countries, enabling the selection of the most promising ones for in-depth exploration and market expansion strategies.

KEY INTELLIGENCE OBJECTIVES

  • Conducting an in-depth evaluation of the country’s overall conditions, encompassing political and social stability, freedom of speech, rule of law, and predictability of taxation policies.
  • Analysis of the national economic landscape, with a specific focus on key macroeconomic indicators such as GDP growth, unemployment rates, inflation levels, foreign direct investment (FDI), exchange rate strategies, educational system effectiveness, and the government’s support for investment initiatives.
  • Understanding key demographic trends, including population growth, urbanization, brain drain, and immigration.
  • Assessment of the business environment, including transparency and corruption levels, business ethics, ease of doing business, country’s competitiveness, and the level of openness towards foreign business collaborations.
  • Detailed examination of real estate markets, assessing the reliability of public records, the efficiency of permitting procedures, availability of land parcels, and the quality of infrastructure in place.
  • Identification of key figures on the housing market, including ownership rates, size of the mortgage market, housing costs, number of building permits issued, and completed dwellings in capitals.
  • Development of a sophisticated scoring mechanism facilitating the comparative analysis of the studied markets, enabling the identification of the most promising ones for an in-depth investigation.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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