HVAC market in Russia analysis: Significant increase in the client's market share within selected federal states, driving business growth and enhancing their competitive position.

By conducting a comprehensive analysis of the supplier selection process within the HVAC industry in Russia, the client was able to redefine their sales strategy, leading to the expansion of their contractor network and adjustments to their distribution and marketing approach.

Outcome

  • Detailed understanding of the construction market in Russia, including the total market value, general work of building construction, and the value of the building equipment segment.
  • Preferences of HVAC stakeholders towards top HVAC brands, enabling the client to align their product offerings with customer preferences and enhance brand positioning.
  • Recommendations on key factors in the supplier selection process, providing the client with actionable insights to improve their competitiveness and increase their chances of selection as a preferred HVAC supplier.

KEY INTELLIGENCE OBJECTIVES

  • Provide an overview of the construction market in CIS, including its size, growth trends, and key players.
  • Determine the total value of the construction market and, specifically, the general work of the building construction segment.
  • Assess the market value of the building equipment segment within the construction industry.
  • Analyze the distribution of new buildings’ floor space by type of ventilation system to understand market preferences and trends.
  • Evaluate the floor space of new buildings categorized by residential and commercial, agricultural, industrial, and education and administrative building types.
  • Investigate customer preferences for top brands of cooling systems in the market.
  • Study the application of energy efficiency technologies in the construction industry.
  • Analyze the purchasing process and identify customers’ criteria when selecting suppliers.
  • Provide recommendations on key factors to consider in the supplier selection process.
  • Compile a shortlist of contractors for potential collaboration in construction projects.

Geography

  • Wester Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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