Forklifts pricing insights: Enhancement of product offering and optimization of distributor partnerships for sustainable growth.

Based on a thorough examination of the Latin American forklift market, the client made informed decisions on product offerings and distributor partnerships, optimizing their market position, and fostering growth opportunities.

Outcome

  • In-depth understanding of the forklift market, including detailed insights into volumes, values, market drivers, barriers, and current and future needs and trends.
  • Detailed comparison of the sales strategies employed by the client’s distributors with those of their competitors.
  • Identification of missed opportunities in the market, such as untapped customer segments and geographic areas where the client’s distributors could expand their reach.

KEY INTELLIGENCE OBJECTIVES

  • Obtain detailed insights into the specific characteristics of the forklift market, including volume and value data, for each model and type.
  • Identify the key drivers and barriers influencing the forklift market, both currently and in the future, to anticipate market trends.
  • Gain in-depth understanding of the distribution channels in the forklift market, including regional distributors and the concentration of competition in each country.
  • Assess the level of distributor activity and engagement in promoting and selling forklifts, identifying high-performing distributors and areas of underperformance.
  • Analyze the marketing practices of the leading distributors in the forklift market to identify successful strategies and best practices that the client can adopt.
  • Conduct a comprehensive pricing study, including retail, leasing, and rental sale pricing, to assess the pricing landscape and competitiveness of the client’s forklift offerings.
  • Evaluate the discounting policies, financial support, and aftersales services offered by the client and their competitors to identify areas for improvement.
  • Assess the competitive landscape in the forklift market, focusing on overall pricing behaviors, discounting practices, and retail and rental policies to understand the positioning of competitors and identify opportunities for differentiation.

Geography

  • Wester Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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