Strategic insights: Market intelligence report on in-vitro diagnostics (Biochemistry) across Europe.

The project delivered strategic insights into Europe’s IVD market, empowering the client to optimize positioning, target innovations, and engage key customer segments for growth.

Outcome

  • A comprehensive overview of the biochemistry IVD landscape, covering laboratory segmentation, equipment usage, reagent preferences, and pricing variations across regions.
  • Actionable intelligence on major market players, customer decision-making processes, and the impact of Chinese products, highlighting opportunities to strengthen market positioning.
  • Identification of unmet needs, emerging niches, and trends such as multifunctional analyzers and dry chemistry, offering strategic recommendations to address future market demands effectively.

KEY INTELLIGENCE OBJECTIVES

  • Map laboratories across the region, segmented by facility type (hospitals, outpatient clinics, network laboratories, independent laboratories), and collect data on biochemistry test volumes and machine usage.
  • Analyze biochemistry analyzer usage, detailing the number, type (bench-top vs. standalone), manufacturers, and models used, along with backup devices, reagent preferences, and planned equipment purchases.
  • Evaluate reagent pricing and analyzer-related costs, including service agreements, purchase models (cash vs. leasing), and prices for key tests (glucose, cholesterol, transaminases, electrolytes).
  • Investigate the immunochemistry and diabetology market segments, focusing on test volumes, machine usage, and reagent pricing for specific analyses such as TSH, PSH, and HbA1c.
  • Assess pricing variations across regions, examining differences in equipment, test, and reagent costs by type (bench-top vs. standalone) and geographic area.
  • Examine purchasing behaviors and decision-making processes, including criteria for choosing analyzers and reagents, satisfaction levels with suppliers, and the role of financing and service options.
  • Evaluate market competition, analyzing major players’ positioning and strategies in different market segments (equipment, reagents, and distribution).
  • Investigate innovation and market trends, such as adopting advanced technologies, trends toward dry chemistry, and the potential for multifunctional analyzers in smaller facilities.
  • Understand perceptions of Chinese products and their influence on market dynamics, assess competitive threats, and explore strategies to address lower-cost suppliers.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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