Uncovering key needs for lightweight solutions: Successfully initiated collaborations with multiple OEMs in Europe, expanding the client’s market presence and business opportunities.

The client benefited from a comprehensive strategy to engage key European OEMs with innovative light-weighting chassis solutions, including a well-defined sales pitch and coordinated meeting schedule.

Outcome

  • In-depth understanding of the trends and market dynamics related to innovative chassis solutions and light-weighting technologies in the automotive industry.
  • Assessment of the client’s portfolio and its alignment with the needs and preferences of key OEMs, enabling strategic adjustments to enhance market attractiveness.
  • Actionable recommendations addressing critical challenges in implementing lightweight technologies, improving the client’s offering to promote competitive advantages, and enhancing sales success rate.

KEY INTELLIGENCE OBJECTIVES

  • Analysis of industry trends in innovative chassis solutions focusing on light-weighting technologies.
  • Evaluation of the regional market’s willingness to adopt and pay for light-weighting technologies, including cost-benefit analysis.
  • Assessment of the client’s portfolio and its attractiveness to key OEMs with manufacturing and R&D capabilities.
  • Understanding the perception of light-weighting technologies among OEMs and key end users.
  • Description of the implementation process on the OEMs’ side, including critical steps, stakeholders, decision-making process, time frames, and challenges faced in adopting light-weighting technologies.
  • Recommendations on solving key challenges and presenting the client’s offering to enhance the competitive advantage and increase the sales success rate.
  • Competitive landscape analysis, including a comprehensive evaluation of current and anticipated product/solution offerings by key chassis manufacturers.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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