Optimizing resource allocation in the roofing materials market: Driving increased annual sales through strategic insights and profit generation potential analysis.

The project delivered increased annual sales for the client by optimizing resource allocation through thoroughly investigating the roofing materials value chain and purchasing process. It identified untapped profit potential in specific areas, more efficient business operations, and financial performance.


  • Enhanced sales performance through optimized resource allocation based on insights into the roofing materials value chain and purchasing processes.
  • Identification of untapped profit generation potential in specific areas, enabling targeted strategies for revenue growth.
  • Improved understanding of key market drivers and barriers, facilitating informed decision-making and competitive positioning in the roofing materials market.
  • Comprehensive profiling of major producers, providing valuable insights into their product offerings and competitive advantages for effective market positioning.


  • Detailed overview of the residential construction market in all investigated countries, providing insights into the market size, trends, and key players.
  • Comprehensive roofing and re-roofing market analysis, including annual volume and value estimation, growth drivers, and barriers.
  • In-depth understanding of the supply chain, including distribution models, purchasing processes at different levels, and routes taken by end clients.
  • Identification of key stakeholders in the purchasing process and their influence on supplier selection, along with a timeline of the decision-making process and key selection criteria.
  • Assessment of available budgets for roofing and re-roofing works, enabling a better understanding of market dynamics and pricing strategies.
  • Thorough client segmentation, enabling targeted marketing and tailored offerings.
  • Detailed profiles of primary producers in the roofing and re-roofing industry, analyzing their product portfolios and key competitive advantages.
  • Strategic recommendations based on the analysis, helping clients make informed decisions and gain a competitive edge in the market.


  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other
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