Optimizing diabetes care: A competitive analysis of the insulin delivery systems market in the US.

The project delivered key insights into the insulin delivery systems market, enabling the client to refine their strategies, identify growth opportunities, and strengthen their competitive positioning in the United States.

Outcome

  • Competitive insights into the insulin delivery device market, highlighting key industry trends, competitor strengths, and areas of differentiation to help the client fine-tune its positioning.
  • Identification of unmet customer needs uncovering critical gaps in insulin delivery system services and training, guiding future product and service innovations.
  • Operational efficiency enhancements pinpointing areas for streamlining device integration, support services, and training programs to improve overall healthcare workflows.

KEY INTELLIGENCE OBJECTIVES

  • Monitor technological advancements in insulin delivery devices and digital services to track competitor innovations in service offerings and integration.
  • Evaluate competitors’ pricing and monetization strategies to understand how they position themselves regarding affordability and value.
  • Investigate the ease of device integration with EMR systems and clinical tools to assess seamless adoption within healthcare workflows.
  • Examine sales reps’ and technical consultants’ roles in customer engagement and support, identifying their impact on decision-making and satisfaction.
  • Evaluate training programs for HCPs, including onboarding, structured education, and ongoing support, to determine their effectiveness in driving adoption and expertise.
  • Analyze customer satisfaction levels regarding back-order management and supply chain reliability to assess service consistency and trust.
  • Assess support service effectiveness, including feedback mechanisms and issue resolution, to determine service reliability and responsiveness.
  • Identify key unmet needs in insulin delivery system services and training programs to uncover opportunities for differentiation and improvement.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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