Assessment of the market potential and interest in NiPU technology across various segments and end-uses: Testing potential demand.

The project provided the client with valuable market intelligence and evidence-based recommendations, enabling them to make strategic business decision aligned with market demand and potential profitability.


  • Clear identification of the key drivers influencing the interest in NiPU technology across different segments, providing valuable insights for strategic decision-making.
  • Accurate assessment of the market potential for NiPU technologies, including volume indications, growth rates, and key customers within specific end-uses and segments.
  • Actionable recommendations, including insights on the competitive landscape, influential factors, and high-level trends, enabling the client to develop effective strategies for market entry, product positioning, and growth in the NiPU technology market.


  • Comprehensive overview of segments and end-uses related to NiPU technologies, including an analysis of their raw materials, strengths, points for improvement, and unmet needs.
  • Identifying key drivers influencing the interest in NiPU technology across different end-uses and segments.
  • Assessment of the interest levels and willingness to adopt NiPU technology, including the estimated time required.
  • Analysis of volume indications and growth rates for each NiPU technology within specific segments based on actual resin consumption.
  • Identify key customers within each end-use/segment who are potential adopters of NiPU technology.
  • Evaluation of the influencers shaping the adoption of NiPU technology, such as regulatory bodies, institutes, and lobby groups.
  • High-level competitive landscape analysis, including an overview of the leading players in the NiPU technology market.
  • Identification of high-level trends and drivers impacting the adoption and growth of NiPU technologies.


  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other
  • Go back to our case studies

    Contact us

    Want to talk about your business challenge with us?
    Let us know, we’re always happy to talk.