Market research on attitudes towards telemedicine in the EU: Understanding perceptions, adoption, and opportunities.

The project empowered the client to strategically expand their presence in gynecological and obstetric care through targeted solutions and optimized stakeholders’ engagement.

Outcome

  • Comprehensive insights into the telemedicine landscape in gynecology and obstetrics, detailing popular products, specific procedures, and regional variations.
  • Identification of unmet needs, key factors driving telemedicine adoption, and market barriers, providing actionable insights to guide product development and targeted sales strategies.
  • Clear guidance on regulatory requirements and cost coverage models, equipping the client with the knowledge to navigate compliance and financial considerations efficiently.

KEY INTELLIGENCE OBJECTIVES

  • Identify and assess available telemedicine products in the gynecological market, pinpointing the most popular solutions and exploring the factors driving their popularity and differences across countries.
  • Map telemedicine procedures in gynecology and obstetrics to understand current practices, regional differences, and product recommendations from scientific guidelines.
  • Analyze HCP knowledge, experience, and acceptance of telemedicine in gynecology and obstetrics, including willingness to transition from in-person visits to telemedicine solutions.
  • Investigate patient acceptance of gynecological telemedicine products, including segmentation by age groups, indications, and factors influencing choice.
  • Identify main market barriers and drivers for telemedicine in gynecology, with recommendations for sales and marketing efforts to increase adoption.
  • Highlight unmet needs in gynecology and pregnancy care that could be addressed through telemedicine solutions and opportunities for new product development.
  • Summarize regulatory requirements for telemedicine in gynecology and obstetrics, including special certifications and licenses needed for service provision.
  • Assess advantages, disadvantages, and risks associated with telemedicine devices in gynecology, including potential consequences of device malfunction.
  • Analyze cost coverage for gynecological telemedicine, identifying typical expense bearers and financial models.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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