Market expansion strategy for carrier and shopper bags: A comprehensive analysis of the largest bag markets in the EU, encompassing industry trends, customer preferences, and market segmentation.

The project gave the client details on the significant trends and practices in the EU’s largest carrier and shopper bag markets across various industry segments. This knowledge enabled the client to identify attractive market segments for expansion and allocate resources more effectively.


  • Comprehensive understanding of the European carrier bag market, including its size, trends, and growth opportunities.
  • Analysis of the paper packaging market’s growth drivers and barriers, providing valuable insights for strategic decision-making.
  • Detailed knowledge of the supply chain in the carrier bag industry, enabling effective identification of key players and distribution models.
  • In-depth understanding of the purchasing process and key selection criteria across different customer segments, facilitating targeted marketing and sales strategies.


  • Overview of the European carrier bag market, including market volume analysis, trends, and growth opportunities.
  • Segmenting the bag market based on technology and materials, focusing on identifying potential for substitution.
  • Assessing the growth factors and barriers in the paper packaging market and analyzing its potential as an alternative to traditional carrier bags.
  • Providing a detailed description of the supply chain in the carrier bag industry, including distribution models and key players involved.
  • Examining the purchasing process at different levels of the supply chain, from manufacturers to end-users, to understand the decision-making dynamics.
  • Identifying the key stakeholders in the purchasing process and evaluating their influence on decision-making.
  • Analyzing the timeline and key selection criteria in the purchasing decision-making across different customer segments.
  • Evaluating carrier bags’ environmental impact and sustainability aspects, including regulations and consumer preferences for eco-friendly options.
  • Investigating the market potential for innovative bag technologies, such as biodegradable materials, reusable bags, and intelligent packaging solutions.


  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other
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