Empowering sexual health choices: A market study on the effects of contraception on libido in Europe.

Through extensive analysis of abortion legalities and market procedures in various European countries, the client gained valuable insights to strategically address these matters within their pan-European and country-specific sales strategies.

Outcome

  • Clear understanding of the contraceptive landscape, including a detailed description of available methods and their efficacy, enabling the client to make decisions about their product development and positioning.
  • Insights into the acceptance, drivers, and barriers of a new oral contraceptive delivery form, allowing the client to assess the market potential and develop targeted strategies to drive adoption.
  • Strategic recommendations on product development and marketing communications aligned with the needs and preferences of women and healthcare professionals.

KEY INTELLIGENCE OBJECTIVES

  • Detailed analysis of available contraceptive methods, providing a detailed description and comparison of their features and efficacy.
  • In-depth understanding of the acceptance, drivers, and barriers for a new approach to oral contraceptive delivery, including insights into women’s willingness to use it.
  • Thorough examination of the legal regulations related to contraception in the investigated countries, including anticipated changes.
  • Insights into the impact of hormonal contraception on women’s libido, with statistics and data highlighting the proportion of women in Europe experiencing decreased libido.
  • Detailed mapping of the patient’s journey in the contraceptive process, identifying the roles of stakeholders, triggers, time frames, and private and public routes.
  • Identification and analysis of critical barriers in the process from the perspectives of patients, specialists, regulators, and payers, to better understand challenges and opportunities.
  • Country-specific analysis of variations and differences in contraception practices, highlighting potential implications for the client’s operations.
  • Examination of internet forums discussing self-induced abortion, validation of advice through engagement with Key Opinion Leaders, and assessment of their safety and efficacy.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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