Elevating cross-sales and up-sales strategy: Unleashing market intelligence on EP Labs in Europe for optimal growth.

The project equipped the client with actionable insights into ablation practices, patient risks, and equipment preferences, enhancing their strategic approach to high-value accounts and informed market positioning.

Outcome

  • List of hospitals performing ablation procedures, including data on procedure volumes, ICU admission rates, and the use of specific ablation catheters.
  • Insights into patient risks and procedural complications through data on cerebral desaturation, headache/migraine frequency, and the impacts of ventilation cessation.
  • Pricing data on various ablation devices, coupled with insights on equipment selection, guiding the market positioning and sales strategy.
  • Nuanced view of ablation practices gained from detailed case studies, enabling a targeted strategy for high-impact accounts.

KEY INTELLIGENCE OBJECTIVES

  • Compile a comprehensive list of hospitals performing ablation procedures, including procedure volumes at top accounts.
  • Create case studies on ablation procedures to capture insights into specific cases and variations in clinical practices.
  • Collect data on ICU admission rates and procedure types requiring ICU care versus ward care for post-ablation patients.
  • Gather pricing information for ablation equipment, including RF radiofrequency ablators, cryo ablators, and pulse field ablation devices.
  • Investigate occurrences of cerebral desaturation across key procedures (atrial fibrillation, atrial flutter, supraventricular tachycardia, and ventricular tachycardia).
  • Analyze the average duration of each ablation procedure type to understand procedural time requirements.
  • Identify the ablation catheters used and the rationale for selection in each procedure.
  • Collect data on patient headaches or migraines during ablation procedures, focusing on occurrence frequency and potential causes.
  • Examine the frequency of mechanical ventilation cessation and its effects on CO2 levels, cerebral dilation, transseptal ratio, and clot formation risk.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

    • Go back to our case studies

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