Driving Growth and Expansion: How our client achieved success and diversified product offerings in the sustainable structural wood market.

The project provided our client with actionable insights and strategic guidance, enabling them to successfully enter the sustainable structural wood market, diversify their product offerings, and capitalize on emerging opportunities in the construction, furniture, and heavy-duty packaging sectors.

Outcome

  • Clear understanding of the market potential and opportunities in the sustainable structural wood industry, enabling our client to make informed decisions for market entry and product diversification.
  • Development of market scenarios with detailed assumptions, helping our clients anticipate potential market developments and adjust their strategies accordingly.
  • Identification of suitable locations for a new state-of-the-art manufacturing plant in Europe, considering factors such as access to raw materials, human resources, and customer proximity, facilitating efficient production and market reach.

KEY INTELLIGENCE OBJECTIVES

  • Determine the market size of structural wood in Europe.
  • Analyze the capacity and utilization of existing suppliers in the structural wood market.
  • Examine the distribution channels and commercial conditions related to structural wood.
  • Identify the key drivers and barriers affecting the sales development of structural wood in Europe.
  • Understand the decision-making process and parameters when using structural wood in buildings.
  • Assess the demand for products from a new structural wood plant in Europe.
  • Optimize the plant’s location to ensure efficient access to raw materials, the market, and production specialists.
  • Explore different scenarios for the future development of the European structural wood market.
  • Provide recommendations to our clients on how to structure their product portfolio for effective competition.
  • Offer actionable insights and guidance to our client regarding the structural wood market.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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