Driving diagnostic advancements: Analyzing the ultrasound, mammography, and radiology markets in Europe.

The project gave the client valuable market insights and strategic guidance, allowing them to optimize their business strategies and capitalize on market opportunities in the ultrasound scanners and X-rays industry.

Outcome

  • Accurate assessment and understanding of the installed base of ultrasound scanners and X-rays, providing insights into the market penetration and equipment distribution.
  • In-depth ultrasound and radiology market analysis, including growth drivers, barriers, and key trends, enables the client to identify strategic opportunities and potential risks.
  • Detailed market segmentation based on establishment characteristics, allowing the client to target specific customer segments effectively and tailor their offerings accordingly.

KEY INTELLIGENCE OBJECTIVES

  • Assessment of the installed base of ultrasound scanners and X-rays, including split by establishment type, producer, and features.
  • In-depth analysis of the ultrasound and radiology market growth drivers, barriers, and key trends influencing the industry.
  • Detailed market segmentation based on establishment characteristics, pricing, equipment age, clinical area, basic functionalities, etc.
  • Thorough description of the supply chain, including distribution models and key players involved.
  • Analysis of the purchasing process, highlighting the role of key decision-makers and influencers.
  • Identification of purchasing plans and key supplier-selection criteria among healthcare establishments and particular stakeholders of the purchasing process (buying committee).
  • Detailed description of the customer journey, including the personas profiles and key unmet needs.
  • Estimating the annual volume and value of the ultrasound scanners and X-rays market.
  • Market perspective and insights on specialized areas such as gynecology, cardiology, radiology, and more.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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