Competitive intelligence analysis on Roche and DexCom: Comparative study of diabetes care market strategies and innovations.

This project provided insights to optimize market positioning in diabetes care, drive innovation in CGM technology, and support infrastructure expansion for global growth.

Outcome

  • Analysis of DexCom’s capacity expansion, automation initiatives, and global footprint, alongside Roche’s advancements in CGM technology and strategic shift toward diabetes management services.
  • Identification of unmet market needs, customer perceptions, and regulatory challenges, providing the client with targeted recommendations to strengthen competitive positioning and drive innovation.
  • A comparative review of Roche and DexCom’s strategies, market positioning, and infrastructure plans, highlighting opportunities and risks for the client and other market players.

KEY INTELLIGENCE OBJECTIVES

  • Evaluate the market positioning and strategies of Roche and DexCom in the diabetes care market, including plans for expanding global presence and infrastructure.
  • Analyze the capacity expansion potential of DexCom’s G4 production, including additional infrastructure, automation plans, and geographical distribution between facilities.
  • Assess DexCom’s strategic approach to sales and marketing infrastructure, comparing plans for direct operations versus distributor networks in key regions.
  • Examine Roche’s strategic evolution towards diabetes management services and the autonomy of its Diabetes Unit in driving innovation and business development over the next 3-5 years.
  • Investigate the development and technological focus behind Roche’s continuous glucose monitoring (CGM) sensor, including chemistry, wear period extensions, and competitive positioning.
  • Compare the product portfolios of Roche and DexCom, with a focus on innovations such as automation in manufacturing and advancements in CGM technology.
  • Identify the customer perception and brand loyalty of Roche and DexCom among healthcare professionals and patients, particularly in emerging markets.
  • Map the regulatory and reimbursement landscape impacting the adoption of Roche and DexCom’s diabetes care solutions globally.
  • Highlight unmet needs in the diabetes care market, assessing how Roche and DexCom address these gaps.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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