Channel experience analysis in the Cardiovascular Ultrasound market: Analyzing the needs and preferences of Cardiologists, enabling the client to develop tailored ultrasound solutions.

The client gained valuable insights through a comprehensive assessment of its competitors’ performance in pricing, servicing components, and overall customer perception, explicitly focusing on patient monitoring systems and advanced hemodynamic monitoring devices.

Outcome

  • Comprehensive insights into ultrasound technology’s usage patterns and its advantages.
  • Thorough understanding of the significance of different information sources in the decision-making process.
  • Extensive awareness of the customer experience and journey during the purchasing process, including interactions with various channels associated with ultrasound technology.
  • Detailed understanding of the buying journey, decision-making factors, and perceptions surrounding the competition’s offerings.

KEY INTELLIGENCE OBJECTIVES

  • Analysis of crucial information, communication, and buying channels, along with a competitive benchmark analysis focusing on information sources.
  • Evaluation of training and education requirements, including delivery modes (training at the time of purchase versus continuous training, education provided at congresses/trade fairs versus online education platforms), preferred content, best practices, and competitive benchmarking.
  • Examining technicians’ roles and recommendations from cardiologists regarding process delegation and assessing their prevalence within private healthcare settings.
  • Evaluate technicians’ actual impact and prevalence within the private healthcare setting.
  • Detailed comparison and competitive benchmarking of post-purchase expectations, including warranty offerings, lifecycle solutions, response time, system uptime, and spare parts exchange between manufacturers and distributors.
  • Identify key trends and preferences among competitors concerning technical parameters, the buying experience, and post-purchase experience, including soft factors such as sales representatives’ and engineers’ knowledge and availability.
  • Investigate the attitude towards fully digital purchases, analyze the barriers that hinder its implementation, and explore potential drivers to encourage adoption.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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