Building tomorrow: Uncovering strategic opportunities for portfolio expansion in Europe’s construction materials sector.

Our in-depth market segmentation analysis provided the client with actionable insights into new product opportunities aligned with key industry trends, enabling them to strategically expand their portfolio and position themselves for long-term growth in high-potential European markets.

Outcome

  • Identification of emerging construction materials that align with future industry trends, guiding portfolio expansion and product development priorities.
  • Market segmentation insights for targeted resource allocation in the most promising material categories and geographic regions.
  • A customizable demand forecasting tool for dynamic evaluation of market growth across product categories and timely capitalizing on expansion opportunities.

KEY INTELLIGENCE OBJECTIVES

  • Explore portfolio extension opportunities by assessing over 500 construction materials used in European residential and commercial buildings, covering Western and Central Europe and the Nordics.
  • Evaluate growth potential for construction materials in line with evolving market dynamics.
  • Identify how materials align with key industry trends, such as labor efficiency, longevity, durability, construction efficiency, user comfort, sustainability, and systemization.
  • Segment construction materials based on their alignment with trends and market opportunities.
  • Target geographic regions with the highest demand potential for specific material categories.
  • Develop an open and fully customizable market modeling tool for materials and product categories showing the most substantial growth potential across Europe.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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