Building the future: Uncovering unmet needs and opportunities for modular construction manufacturers.

By understanding the market potential and material preferences of modular housing manufacturers in Europe, the client gained actionable insights to align their product offerings, optimize market entry strategies, and capitalize on opportunities for introducing novel materials.

Outcome

  • Identification of market opportunities and growth potential for modular building adhesive materials within the European construction sector, highlighting areas for strategic investment and competitive advantage.
  • Insight into spending patterns and material preferences of targeted modular construction manufacturers, revealing opportunities to optimize product offerings and launching new solutions.
  • Mapping of decision-makers and key stakeholders to engage for improved market entry and strategic partnerships.

KEY INTELLIGENCE OBJECTIVES

  • Assess the European construction market landscape and project future growth opportunities.
  • Identify key drivers and barriers impacting modular construction, including economic factors, legislation, logistics, technology, and sustainability.
  • Estimate material demand by application, covering flooring, external and internal walls, roofing, doors, windows, wet areas, HVAC, and fire protection.
  • Map modular construction manufacturers across Europe to comprehensively overview market players.
  • Evaluate business potential by estimating spending per targeted manufacturer and the types of materials they use.
  • Identify decision-makers, key stakeholders, and both internal and external influencers.
  • Analyze and rank product and supplier selection criteria by importance (high, medium, low) to adjust value proposition and targeting strategies.
  • Evaluate adhesive materials used in modular buildings and address challenges related to their application.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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