Sustainable and performing liquid washing detergents: Valuable insights on customer preferences, market trends, and value proposition concepts.

By leveraging the recommendations gathered, the client gained insights to compare different value proposition concepts and make informed decisions on their go-to-market strategy, ensuring a targeted and practical approach to capture market opportunities and drive success.


  • Clear understanding of customer needs and preferences in the cleaning solutions market, enabling the client to develop targeted and tailored products that meet market demands.
  • Identification of specific target segments for greener/100% bio-cleaning solutions, allowing the client to focus their marketing and sales efforts on high-potential customer groups.
  • Refined value propositions for the client’s cleaning solutions based on the assessment of three concepts, ensuring that the messaging and positioning effectively communicate the unique benefits to customers.


  • Detailed analysis of customer needs and preferences in the cleaning solutions market.
  • Evaluation of the market potential for greener/100% bio-cleaning solutions and identification of target segments.
  • Value proposition assessment (3 concepts).
  • Bio detergents market overview – trends and key drivers and barriers.
  • Overview of the sustainability strategy of selected liquid washing detergents producers.
  • Market segmentation (pricing & customer type).
  • Certification and regulation’s impact assessment.
  • Assessment of the optimal business model and pricing strategy for offering a blended surfactant solution with an enzyme from a relatively unknown market player.


  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other
  • Go back to our case studies

    Contact us

    Want to talk about your business challenge with us?
    Let us know, we’re always happy to talk.