Impact of digital agriculture tools (DAT) on growers in France, Germany, and Poland: Assessing the benefits, implications, and risks.

By understanding the preferences of growers and the evolving operational models, the Client aimed to ascertain whether advancements in digital tools present threats or opportunities for their business. Armed with these findings, the Client can effectively navigate the digital agricultural revolution.

Outcome

  • Crucial input for the Client’s Management Board in formulating new strategies in the crop protection sector.
  • Insights into the cost savings and crop gains achieved by growers by implementing digital agriculture tools, presented in EUR per hectare.
  • Understanding growers’ perceptions of digital agriculture tools’ impact on their business models, establishing a market voice.
  • Delivering a set of recommendations based on the analysis and discussions with stakeholders involved in implementing digital tools.

KEY INTELLIGENCE OBJECTIVES

  • Assessing the market saturation and penetration levels of digital agriculture tools.
  • Analyzing the variations in the usage patterns of digital agriculture tools across investigated markets.
  • Segmenting digital agriculture tools into mature, growing, and disruptive solutions, providing a clear overview of their potential future impact on growers and the Client’s sales.
  • Identifying the key drivers behind the implementation of digital agriculture tools.
  • Examining the primary barriers hindering the wider adoption of digital agriculture tools.
  • Evaluating the impact of EU policies such as Farm2Fork, EU Green Deal, and CAP (Common Agricultural Policy) on the implementation of digital agriculture tools.
  • Quantifying (in EUR per hectare) the actual impact of key digital agriculture tools on growers’ profit and loss (P&L) statements, with a focus on variations among farms of different sizes.
  • Assessing the potential for farming-as-a-service (FaaS) players to benefit from the rollout of digital agriculture tools.
  • Investigating the companies and brands that growers associate with the digital revolution in farming.
  • Identifying the key threats and opportunities for Client arising from the rapid increase in the penetration of digital agriculture tools among the company’s customers.
  • Projecting the anticipated changes in the application of digital agriculture tools by 2030.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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