Pediatric ultrasound adoption: Insights into clinical use, stakeholder influence, and market dynamics in CEE.

Our study provided a detailed view of pediatric ultrasound demand, stakeholder influence, and high-potential segments across CEE. It delivered clear guidance on where to focus resources, messaging, and training to maximize adoption and win rates in priority markets.

Outcome

  • A fact-based view of market opportunity, quantifying demand, high-potential segments, and priority accounts to guide where to play and what to lead with.
  • Insight into adoption drivers and route-to-market, clarifying which stakeholders, decision criteria, and education/training investments will maximize win rates.
  • Understanding of competitive positioning and unmet clinical needs, highlighting differentiation opportunities and guiding strategic messaging, portfolio focus, and operational priorities.

KEY INTELLIGENCE OBJECTIVES

  • Quantify current and future demand for pediatric ultrasound systems by country to establish a clear view of market opportunity.
  • Segment the market by public vs. private sector, facility type, and care setting to identify where demand is concentrated.
  • Identify high-potential segments and priority accounts to guide targeted commercial growth.
  • Map the end-to-end ultrasound purchasing process in public and private healthcare settings to clarify how procurement decisions are made.
  • Determine the roles and influence of key stakeholders (including radiologists, pediatricians, pediatric radiologists, procurement teams, and hospital leadership) in equipment selection.
  • Define decision criteria, budget drivers, and adoption barriers shaping ultrasound purchasing decisions.
  • Benchmark key competitors across high-end and low-end ultrasound systems, assessing brand perceptions, strengths, weaknesses, and positioning by segment.
  • Analyze pediatric clinical workflows, usage patterns, unmet needs, and the role of communication, education, and training pathways influencing adoption (including digital and in-person channels, societies, KOLs, and peer networks).

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

    • Go back to our case studies

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