Innovating aquaculture: Assessing the triploid salmon market and its future prospects.

The client was able to strategically assess both market and production-side readiness for triploid salmon, enabling them to effectively position to capitalize on market opportunities, mitigate risks, and align with consumer demands and regulatory requirements.

Outcome

  • Identification of key markets with the highest potential for successfully introducing triploid salmon and the significant threats or barriers, such as regulatory hurdles or consumer resistance.
  • A clear understanding of how salmon farmers view triploid salmon farming, including their attitudes toward the potential benefits (e.g., sustainability, disease resistance) and concerns (e.g., production costs, market acceptance).
  • Identification of the critical barriers preventing salmon farms from adopting triploid salmon production methods, such as technological challenges, high initial costs, or uncertainty about market demand.

KEY INTELLIGENCE OBJECTIVES

  • Evaluate the potential reactions to the introduction of triploid salmon in various international markets.
  • Identify which markets are more likely to accept or resist triploid salmon based on consumer preferences, regulatory frameworks, and cultural factors.
  • Examine the regulatory requirements and food safety standards governing the introduction of new salmon production methods, including triploid salmon, in target markets.
  • Identify any regulatory barriers or opportunities for triploid salmon producers.
  • Understand the attitudes of salmon farmers toward adopting triploid salmon farming methods.
  • Analyze the economic feasibility of breeding triploid salmon from the farmers’ perspective.
  • Identify the key factors influencing the adoption rate of triploid salmon farming among salmon farms.
  • Understand how consumers in critical markets perceive the environmental and ethical aspects of salmon farming, including concerns about sustainability, fish welfare, and the use of new technologies like triploid salmon.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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