Transforming exteriors: A strategic market analysis of Exterior Gypsum Sheathing across Europe and Turkey.

The project delivered strategic guidance, enabling the client to capitalize on market opportunities for glass fiber-reinforced gypsum boards, refine their commercial strategy, and strengthen their competitive positioning across Europe and Turkey.

Outcome

  • Actionable market insights enabling the client to refine their commercial strategy, prioritize high-potential European markets, and explore further growth opportunities in Turkey.
  • Strategic competitive positioning, providing a clear understanding of market dynamics and the influence of competing materials, clearly differentiating the client’s offering.
  • In-depth mapping of customer preferences and unmet needs, providing targeted recommendations to align the product with market demands and strengthen long-term customer relationships.

KEY INTELLIGENCE OBJECTIVES

  • Assess market potential for Exterior Gypsum Sheathing (glass fiber-reinforced gypsum boards), targeting their use in façade, roof cladding, and wet or fire-prone areas, and identifying the most promising markets for expansion.
  • Explore demand trends for glass fiber-reinforced gypsum boards, including factors like post-earthquake reconstruction in Turkey.
  • Analyze sustainability impacts on glass fiber-reinforced gypsum boards within façades and roofing, focusing on evolving construction regulations.
  • Evaluate cladding construction methods, emphasizing timber and steel frame systems for façade applications.
  • Examine the competitive landscape, assessing the influence of alternative cladding materials like gypsum fiber, cement fiber, OSB, plywood, and calcium silicate boards.
  • Develop market scenarios (positive, neutral, and negative), outlining potential opportunities and barriers affecting the market.
  • Understand what parameters related to cladding used in façades and roofs are welcomed by end customers and identify their unmet demands and pain points.
  • Map the value chain, identify key stakeholders, and recommend strategies for effective collaboration to build a solid market presence in the gypsum board market.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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