Improving asthma care: Insights into corticosteroid utilization and market trends in Europe.

The project provided insights into corticosteroid use and patient demographics, helping the client optimize their positioning and support asthma management strategies in Europe.

Outcome

  • Analysis of corticosteroid types prescribed, including preferences for inhaled versus systemic options, providing a foundation for targeted therapeutic development and marketing strategies.
  • Insights into patient demographics and disease severity levels most commonly associated with corticosteroid therapy, enhancing the client’s ability to tailor communication and education efforts.
  • Recognition of regional prescribing patterns, enabling the identification of high-potential markets for targeted engagement and optimized product positioning.

KEY INTELLIGENCE OBJECTIVES

  • Evaluate the total patient population receiving corticosteroids for asthma and segment it by age, asthma severity, and comorbidities.
  • Assess the impact of patient adherence to corticosteroid regimens on management outcomes and identify factors contributing to non-adherence.
  • Examine the competitive landscape of asthma treatments and detail established therapies.
  • Analyze emerging trends that could influence the use of corticosteroids in asthma management.
  • Identify national and international guidelines shaping the standard of care for asthma treatment and ensure alignment with clinical practice.
  • Map the patient journey for asthma management, highlighting the role of corticosteroids in treatment workflows and key decision points from diagnosis to long-term care.
  • Study prescribing patterns of corticosteroids across healthcare providers and understand variations and preferences in treatment approaches.
  • Pinpoint critical stakeholders in the asthma treatment pathway and analyze their influence on therapy choices.
  • Identify gaps in current treatment protocols where corticosteroids could improve outcomes or where alternative therapies may be required.
  • Investigate existing patient education and support programs for asthma management with corticosteroids and highlight areas for enhancement to boost patient engagement and treatment efficacy.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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