Driving sales with insights: Exploring untapped opportunities in kitchen appliances for the B2B hospitality market.

The report offered valuable insights into customer needs, helping the client target high-potential opportunities and optimize their sales strategy in the global hospitality sector.

Outcome

  • Comprehensive mapping of top B2B prospects in the global hospitality industry, giving the client a strategic view of potential customers and their unique business models.
  • Identification of customer needs and expectations, enabling the client to fine-tune their value proposition and align offerings with market demands.
  • Strategic insights into the potential of direct sales within the hospitality segment, supporting the development of customized approaches for high-priority clients and facilitating targeted outreach.

KEY INTELLIGENCE OBJECTIVES

  • Compile a list of top B2B prospects in the global hospitality sector, detailing their profiles and business models.
  • Identify key decision-makers and influencers involved in the appliance selection process.
  • Outline the purchasing journey by examining decision-making factors such as local presence, cost, durability, installation services, spare parts availability, energy efficiency, and sales channels (direct/indirect).
  • Explore the role of sustainability in influencing appliance choices among hospitality clients.
  • Assess the willingness of potential customers to embrace central agreements and alternative business models like kitchen appliance leasing.
  • Compare customer expectations against current market offerings, highlighting gaps and unmet needs.
  • Rank potential clients based on direct sales opportunities, prioritizing those with the highest business potential.
  • Recommend targeted sales strategies for key players, backed by a detailed evaluation of their purchasing capacity (kitchen sets per year) and tailored engagement approaches.

Geography

  • Western Europe
  • Central & Eastern Europe
  • Middle East
  • Africa
  • North America
  • South America
  • Other

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